Monday, 7 February 2011

In what ways is UMG working towards intergrating music with television? Why do you think this is a important focus for the label?

Universal Music Group (UMG), the world’s leading music company, has concluded a global recording and artist services agreement for the world's hottest new TV music property, “The Voice Of…”, with its producers, Talpa Media Group, headed by one of the television industry’s most visionary entrepreneurs, John de Mol.



Under its new agreement with The Voice Talent Agency (TVTA), Universal Music Group will record and promote the new stars emerging from “The Voice Of…” series around the world (with the exception of Holland and Belgium, where rights are placed with 8ball Music). In addition, UMG and Talpa will work together to provide artist services, to maximise the potential of the franchise and the finalists internationally.